What are the top luxury brands favoured by African millionaires?
800 High Net Worth Individuals are interviewed each year by New World Wealth, a research company that studies high growth markets in the global wealth sector. Here are the results.
New World Wealth reviews top luxury brands each year, and rates them based on the preferences of a team of selected African millionaires that the firm has interviewed between 2014 and 2015.
The 12 month study went from 1 October 2014 to 30 September 2015, the report said.
News World Wealth’s sample included wealthy people from: South Africa, Kenya, Nigeria, Ghana, Zambia, Angola and Mozambique.
It said that criteria for ratings included exclusivity, quality and reputation.
We’ve summarised below key findings for each.
TOP RATED CLOTHING AND ACCESSORY BRANDS FOR MEN IN 2015
-
Zegna
-
Paul Smith
-
Hugo Boss
-
Dunhill
-
Other names that figured included: Aigner, Faconnable, Berluti, Pink, Bally, Armani and Paul and Shark.
TOP RATED CLOTHING AND ACCESSORY BRANDS FOR WOMEN IN 2015
-
Louis Vuitton
-
Gucci
-
Prada
-
Dolce and Gabbana
-
Hermes
-
Other names figuring in this list included: Chanel, Dior, Fendi, Jimmy Choo, Burberry, Mulberry, Salvatore Ferragamo and Christian Louboutin.
