ULYSSE NARDIN TO TRAIN YOUNG NIGERIANS IN WRISTWATCH MAKING

In partnership with the Nigerian Zakaa Luxury, the Swiss watch company Ulysse Nardin is to train young Nigerians in the making of luxury timepieces. Believing that opening a mono-luxury wristwatch boutique in Abuja will provide Luxury Company with the perfect platform to display not only its products but also the brand philosophy.

The CEO of Zakaa Luxury, Mr. Deremi Ajidahun emphasised that;

“As big a statement it is to open a Ulysse Nardin Boutique in Abuja, being the first in Africa, the luxury partners believe in giving back to the community through the art of watch repairs and making.”

On the 10th December 2015, Ulysse Nardin with luxury retail partner, Zakaa, hosts what was easily described as the best elite business party in Abuja to inaugurate its mono-boutique in the region. Hosted by Patrik Hoffman; the CEO of Ulysse Nardin and Deremi Ajidahun, the event witnessed some of Nigeria’s finest elites. From the refreshing champagne to the fine dining served by Transcorp Hilton. Special guests alongside the two hosts, officially opening the boutique’s doors and entering for the first time. With a tranquil and serene atmosphere meeting excellent customer service, the store as instantly emerged as one of the finest for luxury retail experience.

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Ulysse Nardin has been a legend in making fine luxury timepieces. With its long history of prestigious quality, the company owns broad patents for mechanical watches worth over 4,300 awards. As a part of the Kering Group, a world leader in luxury apparels and accessories, it employs more than 300 people at its Le Locle and La Chaux-de-Fond sites in Switzerland. From MARINE, DIVER, and CLASSIC to EXECUTIVE, FREAK and JADE, each of the extraordinary collections of Ulysse Nardin mechanical timepieces has its own unique characteristics and expression of excellence

Zakaa has proven itself a remarkable player in the Nigerian luxury industry. A leading luxury retailer, a purveyor of luxury items in Nigeria. With official agency for over 30 excellent luxury brands, from bespoke fashion to leather goods, premium wines, luxury Swiss watches, and jewellery. A member of Hole19 Group with six boutiques spreading across the country, Zakaa has earned the recognition as the number one brand for premium and luxury shopping in Nigeria.

With the interest to invest in the country, Patrik P. Hoffman, emphasised that “the best way to do that is by passing on the art of watch making to the teeming young Nigerians.” Ulysse Nardin now becomes the first international luxury watch company to open a mono-brand boutique in Nigeria. Situated in the capital of Abuja, the luxury partner Zakaa operates the boutique.