It’s not often that you find a unique visionary in fashion that marches to their own tune. It’s not uncommon to find that designs just tend to meld together, and you really cannot tell the brands apart because they all share some of the same classic styles.
A true visionary thinks outside of the box to create things that are truly incredible. The fashion industry today needs more revolutionaries and fewer individuals that wish to be carbon copies of designers they admire. Luckily, there is a fashion house that is looking to change all the rules in fashion as we know it. The status quo was meant to be redefined, and these two artists decided they were going to be the ones to do it.
When Walé Oyéjidé and Sam Hubler formed a partnership, they wanted to do something that was incredible and unique. Walé Oyéjidé is a designer/afrobeat musician/attorney who teamed together with Sam Hubler, who is a musician/bespoke tailor, and they created Ikiré Jones. These are two artists with very distinct talents that combined their talents together to do some incredible things within the fashion industry. They think outside of the boxes that others want to keep them in, but they refuse to and what comes from that process is quite magical. They want to stand out, and they succeed in their goals.
It can be quite challenging to make clothes that are both adventurous and elegant but yet Ikiré Jones seems to accomplish this feat easily. These are two men that want to not only create simple pieces but want to make sure that every item that they put out tells a story that is individual to that piece. They want each piece to have its own distinct identity, and in turn, those identities are matched with each of their individual customers. Not everyone will appreciate the genuine beauty of their work, but the ones who do will be greatly pleased by the items that they receive because the pieces are as unique as they are.
Not only does each of Ikiré Jones pieces tell their own story, but each piece was also handmade with love by these men instead of being mass produced in a country where people slave over fashions for meagre wages. These items are made in an environment where family thrives and supports one another. They are the ones responsible for every aspect of their products because they take pride in their work.
Walé Oyéjidé and Sam Hubler came into this industry with every intention of doing things on their terms. They wanted to revolutionise the industry, and they seem to be right on track to accomplish this goal. Their products are made for those adventurous beings that want pieces as unique as they are.