Love, they say, is irrational. That certainly seems to be the case when it comes to men and their watches. It might seem a little bizarre, but there are a number of reasons why some people are so passionate about their timepieces.
While being a status symbol, a good watch is also a marvel of technology and precision, and the more people understand and appreciate how they are made, the more enthralled they become. Of course, there is also the sentimental value and a timepiece is often passed down from one generation to the next, and what generation would say no to a timepiece of innovation revealing unprecedented watchmaking achievement?
Take Rolex, arguably the name is known all over the world for producing some of the most expensive watches. But there’s much more to a Rolex than a high price. Watch connoisseurs are well aware of the automatic movement, and as such, at the heart of every Rolex is its movement. Each Rolex is assembled as though it’s one of its kind.
The hundreds of finely manufactured components in each Rolex have been subject to the strictest tests and are rejected if they are not up to the standard of the Swiss Rolex factory.
Like any other masterpiece of mechanical engineering, it can only be the best if it is made of the best materials and assembled by the best craftsman. To own such an extraordinary timepiece gives you that instant fulfilment that you have made it and want to be seen enjoying your deserved success.
Your choice of a timepiece is a statement you make to the world, an expression of your unique personality from understated to flamboyant. The new luxury is having something as individual as you are. The Cosmograph Daytona with a self-winding Automatic movement is unique as it is the only chronograph in the Rolex range. Made famous by Paul Newman it has become an iconic piece to own.
Ideal for the measurement of elapsed time and calculating speed, anyone who owns a super car aspires to own this timepiece where demand by far exceeds supply.
The new Rolex Cosmograph Daytona is without a doubt, flamboyant as the watchmakers have modernised the look with an exciting new twist, Everose Gold – a new patented non-fade alloy of pink gold and platinum. The sapphire crystal is framed by the tachymeter bezel, which has been engraved and calibrated for immediate read-off speeds. As with all Daytona’s it is waterproof to 100m.
However, if pink gold is not to your liking, it is also available in combinations of steel, 18ct white gold and yellow gold.
One needs to ensure that when investing in a timepiece, it is purchased only from an Authorised Rolex Dealer. Only then can you be assured that you are buying a genuine watch with a valid guarantee. Authorised Dealers will be able to provide you with the most up to date information as well as an extensive range of fine watches. If they don’t have the piece that you are looking for, they should have the ability to source it. And remember, after-sales service also needs to exceed your expectations, again and again.