You can tell a lot about a person by the timepiece they wear. When it comes to wrist jewellery, some people don’t pay it much mind, but others understand the need for a watch that makes a bold fashion statement. Rolex has proven to be a distinctive, luxury brand and it’s safe to say it is the Rolls Royce equivalent in the timepiece world.
In 1908, Wilsdorf registered the trademark “Rolex” and opened an office in La Chaux-de-Fonds, Switzerland and the company was registered on 15th November 1915. Rolex is currently owned by the private Hans Wilsdorf Foundation (which is registered as a charity) following the death of Wilsdorf in 1960. It has been a global luxury brand for over 100 years.
The most luxurious, and elegant watch of the Oyster Collection by Rolex is the Rolex Day-Date, which made its debut in 1956 as the first wristwatch to display the date and day of the week spelt out in full in a window on the dial.
Fully fitted with a presidential bracelet and 18 carat gold made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with some painstaking attention to quality.
It is also equipped with a new-generation movement, calibre 3255 manufactured by Rolex comes with no less than 14 patents for the highest level of performance and it has a self-winding mechanical movement at the forefront of the art of watchmaking and it also comes with a new era of the Crown. It is entirely comfortable, refined and versatile and easily wearable with a suit or casual outfits.
It is described as Rolex Oyster Perpetual Day-Date Superlative Chronometer Officially Certified. Not only is the name unique but it’s also peculiar to the functionality of the timepiece, for instance, it is said to be an Oyster Perpetual (in Rolex nomenclature) which means automatic/ self-winding movement by the means of a central oscillating weight called a rotor which gives all Rolex timepieces a powerful look.
The Day-Date refers to the fact that it shows the day at a window at 3 and the day of the week spelt out in full using a rotating disc with a large aperture at 12. It is also said to be Superlative Chronometer Officially Certified because it is highly tested and certified by both internals and by COSC. The Day-Date 40 is available in precious metals like White Gold, Rose Gold, Yellow Gold and Platinum with prices ranging from £23,000 to £42,000.
The Rolex Day Date 40 is a true definition of luxury and the aesthetic design is both distinctive and elegant and have been worn by the world leaders and the most influential individuals in the world who want to look and stand out from the crowd.