It’s the latest in a string of fashion partnerships for the rapper.
Dior Homme released its fall 2016 ad campaign on Tuesday morning, featuring A$AP Rocky as one of its new faces, and, to be honest, it’s about time. The rapper’s support for both the brand and artistic director Kris Van Assche already runs deep, whether it’s through namedropping the fashion label in his lyrics or attending Dior’s runway shows and events.
It’s also the latest in a slew of fashion partnerships for the rapper. Just last week, his collaboration with Jonathan (JW) Anderson, titled “JWA AWGE,” was announced. “AWGE,” an acronym for his artistic collective (á la Kanye West’s Donda), was also involved with Rocky’s debut collection for Guess Originals. In addition to being a front row regular, modeling comes easy to Rocky, too. He’s appeared in campaigns for Alexander Wang, DKNY and Ferragamo as well as countless editorials and magazine covers, fromVogue and Interview to Dazed and i-D.
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“I mean, it’s dope when you can mix it. It’s all about taking two worlds like streetwear and high-end and kind of mashing them together,” A$AP Rocky told WWD about his latest collaboration.“But when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady.” A$AP ROCKY
Rocky joins filmmaker Larry Clark, actor Rod Paradot and model Dylan Roques in wearing Dior Homme’s skate-inspired collection. Photographed by Willy Vanderperre and styled by Olivier Rizzo, each male muse uniquely serves as inspiration for Van Assche. In a press release from the brand, Rocky is pegged as “today’s urban dandy;” Clark — famously known for his directorial debut of “Kids” — embodies a “brooding elegance;” Paradot, at 20 years old, represents millennial youth and a new generation of cinema; and Roques, a runway exclusive and fit model for the French fashion label, is the personification of Van Assche’s “radical fashion vision.”
According to WWD, the ads are expected to appear in publications around the world, such as Japan’s Men’s Non-no and Leon, Australian and South Korean GQ and Elle Men China, starting in July. Click through the gallery to see the rest of Dior Homme’s fall 2016 ad campaign.