South Africa is filled with natural resources including:
• 80% of the world’s platinum
• The world’s biggest gold and diamond miners
• A standalone portion of the resources used in luxury goods.
When Russian billionaire Roman Abramovich commissioned eggshell tables to be made for his luxurious Yacht the Eclipse; the Cape Town design company Avoova was quickly propelled into the South African Luxury world’s all seeing eye.
Avoova is a South African interior design company with authenticity, a story, design quality and the potential to go global. It strives to be rare, precious and uses a unique form of art, to create anything from jewellery, fashion accessories to refined dining wear, using nature’s own luxurious natural veneers, ostrich eggshell.
As the Chief Executive Officer of Avoova states “Consistent quality and endorsements from the right kinds of people and places are crucial.”
Avoova produces handcrafted décor of interior pieces, clothed in an ostrich eggshell. The eggshell fragments are used to embroid items and pieces in such an intricate, masterful way that the finished product is undeniably exquisite.
Avoova’s aim is to tell not only the story about the people of Africa but also celebrating the beauty of its nature. The company is a very successful example of how to use raw material in an ethical, sustainable way to produce bespoke luxury products.
Avoova is following in the process of crafts workers who have used natural materials to decorate and protect things of value. Overall it is to share an appreciation of pure luxury, blending craftsmanship and nature into one.